Aiai agency, the first communication agency to fully embrace gen AI, was founded in the beginning of 2023 by a group of young students of the Belgian Advertising School (BAS). Aiai tackles campaigns using generative AI in combination with creative (human) power, resulting in the most optimized workflow. By utilizing this technology, they can spare the need for additional team members and reduce time to deliver strong campaigns. Besides creative projects, the Aiai-crew hosts workshops, aiming to lower the threshold and help companies on how to use ‘Midjourney’ and ‘ChatGPT’ in the communication process.

After graduating in June 2023, Wouter and Maxime pursued the business venture, continuing with Aiai to make more strong communication.