Since 2011, Thierry Geerts has been heading Google in Belgium and Luxembourg, the company that has become much more than just a search engine. He graduated from the VUB as a Solvay Business Engineer and soon became general manager of an industrial laundry company. With the advent of the internet in the mid-1990s, he reoriented himself towards the media industry and held various management positions at VUM (now Mediahuis), publisher of newspapers such as De Standaard and Het Nieuwsblad.