Merel van Helsdingen has worked on Marketing and Partnerships for tech, music and entertainment companies in London (Apple, BBH, Crowdmix). She specialised in digital marketing and entertainment partnerships at BBH, working with the likes of Rovio, Disney, YouTube and Universal Music. Merel’s passion for new media, film and music, combined with her entrepreneurial flair, inspired the idea for Nxt Museum in 2018. Over the last two and a half years, Merel has built the museum from scratch, leading on everything from the concept to fundraising and artist liaison, with the support of her network of advisors. She holds a Bachelor’s degree in Media & Culture and a Masters in Marketing.