Marta Sjögren, co-founder and co-CEO: Marta’s background is primarily as an investor, spending time at firms across Europe, most notably at global VC, Northzone, where she was a partner and led investments such as HappyOrNot, Seriously, BehavioSec, and Labster. In addition to her position at Paebbl, she works with VC firms Ada Ventures and 2050 in a Board capacity.